HOW TO CUSTOMIZE EMAIL

The basics

When creating a custom email address, think of it the same way you would when creating a new website. First, pick an email platform to use, then install it to your custom domain. For example, if “The Dude”—fictional owner of theinternet.io

Custom email options

There are many custom email platform options but i will consider eight custom email platform on this article, all providing stable service and excellent customer support. Check each platform for updated prices (usually priced per user/mailbox).

  • Zoho Mail: For many users, Zoho Mail is a top choice because it’s free for up to 25 mailboxes. Free! Free isn’t the only selling point though, as Zoho Mail is also easy to set up, offers a clean interface, and hooks into the popular Zoho productivity ecosystem.
  • G Suite: G Suite (previously Google Apps) is likely the most common email host people are using these days—and for good reason. With G Suite, you get the exact same email interface and benefits you get with a personal Gmail account, but with the added organizational benefits of Google Drive, Google Calendar, Google Sites, and more.
  • Fastmail.fm: In startup circles, FastMail is typically the email service talked about most amongst people who choose not to use Google. It’s stable, secure, and is constantly being improved.
  • ProtonMail: If you’re looking for maximum security, end-to-end encryption, and a surprisingly nice UI, ProtonMail is where you want to be. Also, their primary server is 1000 meters underground – how cool is that?!
  • Flaskmail: Flaskmail takes the approach that custom email shouldn’t be burdened by suites of apps or miscellaneous bloat. It should be easy to set up, easy to use, and free of clutter… just like we like it.
  • Greatmail: Greatmail has been hosting business email accounts since 2003, and has all the enterprice-level features a business could ever want (like a hosted Exchange service).
  • Rackspace Email: While Rackspace Email doesn’t provide all the bells and whistles of a platform like Google Apps, it does have one very nice feature—hosted Microsoft Exchange. For non-Exchange users, Rackspace also provides a nice webmail platform, 24×7 support, and multiple layers of spam and virus protection.
  • Servermx: Some companies spend their time and money on design, but Servermx puts all their effort into reliability and features. If you’re looking for a no-frills service that does it all, give them a shot.
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Email forwarding?

Unlike providers like Zoho Mail and Fastmail, Pobox specializes in email forwarding. So instead of attaching your email address to a service with a webmail system you’re not used to, Pobox lets you forward your new unique email address to an email platform (and address) you commonly use.

If you’re interested in email forwarding, we thoroughly recommend this guide from Eric Mill (it even goes through the iwantmyname installation process).

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Can’t you get free custom email with Google?

Back in the day, Google Apps had a free tier that allowed people to set up free custom email addresses for up to ten users. It was awesome. But near the end of 2012, Google shut their free service down, forcing people to look for paid (gasp!) alternatives.

Can’t you get a free custom address with Microsoft?

Like the free custom email deal with Google Apps, Microsoft used to offer a service that allowed users to attach their custom domains to free Hotmail and Outlook.com accounts. But in 2014, they shut it down to focus on their paid offerings.

What should go before the @?

Once you get your custom email address set up, your next task is to create individual email addresses (the part before the @). Fortunately (or unfortunately, if you’re bad at making decisions), the possibilities are endless. You can use your first name, your last name, some combination of the two, generic words like “owner” or “support”, nicknames like “bossman” or “lordofemail”, or any other name you can think of.

But before you start, take a minute to think about the future. First, you’ll probably want to make specific email accounts for individual people. Here are two potential landmines:

  • firstname@: You’ve started your brand, now you want your email to be personable, yet professional. So you go with amy@yourbrand.com. When your brand is small, it’s fine, but what happens when you hire another Amy? Does that Amy get an email address using her last name (which would break your naming consistency)? Her initials?
  • lastname@: Same issue as firstname@.
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If you want to be safe, go with something like firstnamelastname@, firstname.lastname@, firstnamelastinitial@, or firstinitiallastname@. Sure, there will always be exceptions to the rule (if two people have the exact same name, maybe you can force them into a Hunger Games-type situation), but doing what you can to avoid future duplication will make your life much easier later.

After everyone has an individual account, be sure to create some general accounts for different roles. For example, it’s better to create a press@ account than to just have that email go to a specific person (what happens if that person leaves or takes on a new role within the company?). Don’t go overboard though—having too many email accounts can get confusing for everyone.

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